The proliferation of electronics, gadgets and appliances that require service to work, and the wide variety providers who offer services to support them, put consumers in a quandary: Do I buy at a retail store? From the service provider? Which service works for my product? And in my neighborhood? Does one provider do it all? GetConnected solved the chicken-and-egg problem by bringing product and provider together.
GetConnected lets shoppers compare, configure and purchase digital services at a kiosk while in the store, or online in the comfort of their home.
Consumers have so many choices when connecting their electronics and services that it sometimes feels overwhelming. For service providers, it's similarly challenging to connect to prospective customers at the moment when the information is most relevant — when they're at the point of purchasing their new television, computer or cell phone. The fact that virtually any device can be bought either online or at brick-and-mortar retail stores further complicates things.
The GetConnected platform offers a unique solution for both consumers, product companies and service providers.
GetConnected's centralized services and products sign-up system lets consumers and customer service representatives search for all available services for a given cell phone, HD television, computer, or telephone right in the retail store as part of the purchasing process. Alternately, consumers could research service prices, features and deal at an in-store GetConnected kiosk, and then complete the service at home once the purchase is completed.
The Business Center dashboard offers rich data visualization, reporting, and system management tools.
Filament Group worked with GetConnected initially to develop a system proof-of-concept for presentation at the Las Vegas Consumer Electronics Show. A simple set of initial demo screens quickly grew into a unified, flexible system of features and functionality that worked equally well on a touch-screen kiosk in a busy retail environment and as a web-based research application.
With the in-store touch screen kiosk we paid special attention to developing screens that were information rich but easy to navigate by touch, and to building in smart shortcuts that minimized the amount of typing necessary for consumers to order digital services inside a retail store. The web-based tool took the same basic information available in the kiosk and laid it out to optimize efficient comparison shopping to help users find the best service or bundle for their needs.
We also carved out subtle spaces in the interfaces to layer additional features allowing store customer service representatives to enter necessary information related to quotas and commissions, and manage their shifts and order queues. And the web platform also included a complete business management dashboard to let store managers and corporate executives track employee and service key performance metrics in real time.
With both systems, complete rebranding to fit within the brand family of any retailer was paramount. We created a design system, and developed HTML templates and stylesheets that were custom-built to easily swap out colors, typography, logos and images in minutes.